Many people in business – both owners and employees – simply are not as efficient as they could be. Five, ten, and fifteen minutes lost here and there add up over days and weeks to effectively lose months of productivity annually.
…And those months are really lost income.
I would encourage you to log those lost hours for at least one week by keeping a regular time log.
So let’s talk about those lost hours and the causes for those losses. Some of them may not go away immediately – a single parent who has to pick up a child from practice may not be able to instantly change that, but you need to think analytically (not reactively) to arrive at a solution to how best to manage that impact on your time. Can you go to work earlier? Have someone else pick up the kids and bring them to the office while you finish up (they could do homework while you close out your day)? Creativity is key here, because you are never going to not be a parent, so well-planned solution will be more profitable than a slipshod one.
On the other hand, if you simply got lost in social media or email each day, then you have to be smarter. Have the discipline to set standards for when you’ll be attending to emails and when you’ll check your social media pages.
No matter what, you have to make a decision – do you want to make more money in your business? If the answer is “no” then close out this article, because the rest of the page is not going to help you.
If the answer is “yes”? Read on!
Now, you need to do some planning. If you discovered that you “created” eight extra hours each week, that’s great. Should those hours be spent “upselling” current clients or finding new ones? The answer, of course, is that it depends. In a retail environment, especially a brick and mortar one, the best advice is probably to look harder at advertising with that extra time. What type and how much is going to be up to you, but eight hours is a full day of extra time in the office, so why not use it – buy a CRM and learn to use it to drive new or return business in the door.
On the other hand, if you work virtually or the majority of your clients are connected to you only through technology, then spend this “new” time learning how and why those clients inevitably come to you to seek your services. Once you understand that, refine that client acquisition system to drive more new clients to you. In doing that, of course, you’ll end up with more business and those “extra” eight hours need to shift their focus to refining the systems you have in place to better serve them – faster and more efficiently.
The end result of spending time working on your business instead of frittering away unproductive time elsewhere is a more efficient company and a true reduction, over time, of the hours it takes to successfully execute any (and every) task in your business. Don’t waste time, make it!
Are you receiving IRS letters? Are they trying to manage your time and resources? Contact me for a free case review. I’m Patrick LeClaire 407-287-6638 and my staff will make that appointment . I am only able to do a few of these so don’t wait . With the passage of time comes additional expenses from IRS penalties and interest.